People believe what they see in the physical or real world. However, they have developed a habit of trusting the virtual world over the years. Especially in the COVID era, when everything revolves around the internet, websites and the information they relay have become a significant part of our daily lives.
As we all know, the content of websites is a combination of words, media files, and CTAs to increase engagement. However, the use of the correct images is the key factor that can make things work for you because of their ability to capture one’s mind.
In fact, human beings can remember more than 2000 images with 90% accuracy, which indicates the importance of graphics on any website.
Besides keeping the users engaged, photographs and illustrations also increase conversions, resulting in more customers and money over time.
Unfortunately, many websites and eCommerce stores neglect the importance of visuals and graphics on a website. Or, even worse, they add a random picture to fill in the visual void without confirming its relevance and potential impact.
To ensure you don’t make the same mistakes, here are some valuable tips on boosting your website conversions with images.
- Choose the Right Image
The first and foremost thing to focus on is the type of image you would be using for your website. Picking up a picture from a pool of choices is not hard. What’s challenging is researching what fits your content the most accurately. Remember, people will only click and read content that speaks to them emotionally.
Suppose you have a good understanding of your target audience’s gender, emotions, and expectations. In that case, the information can help you pick a fitting picture. Unsuitable images that provoke negative emotions quickly make the visitors run for their money.
2. Add a Website Mascot
Sometimes websites come with a particular character that helps you build a conversational interaction. This character is known as a “website mascot.”
Site mascots are quite popular nowadays because of their ability to create an immediate bond with visitors. They can also become the brand of your business in the longer run.
A mascot can speak for your business and help create a brand that people remember you for. For instance, the winking monkey from Mailchimp pops in one’s mind every time you talk about the website.
When picking a mascot, be careful to choose something that conveys the personality of your business. Choose a pose that would fit the emotion you wish to convey. Be creative with the mascot and integrate it in every marketing strategy for better exposure.
3. Take Care of Quality and Resolution
The page users land is the “landing page” of your website. Landing pages are supposed to give an overview of what your business is all about. Think of adding well-balanced images with the correct resolution to avoid any complications. Anything too big or small can frustrate the visitors who may abandon your site to never return.
- Banner images should be 2000 x 800 px
- Slider should be 1920 x 890 px
- Icon should be 300 x 300 px
- Event posts should be 425 x 220 px
- Portfolio should be 1920 x 768 px
- Blog images should vary between 400 to 500 px
4. Sharing on Social Media
Visuals are an excellent boost for social media platforms. Many successful social media businesses and bloggers give credit to image quality for their success. By running an active social media profile, you can attract visitors to your eCommerce store.
The main thing to understand about social media is that people do not like ads. They don’t like persuasion and consistent begging to check out certain items. If you do, consider your post scrolled.
It is best to upload images that look like a newspaper advertisement. Think of your target audience’s age group, region, and gender to design something that would capture their attention immediately.
This Instagram ad by Toyota describes their product with
5. Add Consistency to Images
Another important factor that helps you increase conversions is consistency with what you post. E-Commerce businesses run on their ability to demonstrate a product clearly. If you are unable to do that, consider minimal sales.
Online clothing stores use a simple background to pop the actual product, attracting people’s attention.
Check out this recent catalog by Next:
Or these products by Toni and Guy:
Although not a top choice, stock photos can become the highlight of your blog when used correctly. You can get affordable high-quality images from various reliable resources. Some of these include Shutterstock, iStock, and Adobe Stock.
To avoid unwanted redundancy, consider making a few changes using software like Canva or editing through graphic design software. This will give a personalized touch to your images without too much effort.
7. Make Images Responsive
Nothing is more frustrating than entering a website to see that images are not aligned according to your phone’s screen, and text is scattered everywhere. Such sites are known as unresponsive websites. With people using more than one type of gadget, your website needs to fit all of them.
A website with responsive images delivers optimal file size for a particular screen size. This improves user experience and also reduces the webpage’s loading time. You can talk to your developer to create a responsive website.
8. Optimize Your Website
SEO (Search Engine Optimization) is a crucial requirement if you wish to see your website on the first page of Google someday. Often neglected, optimizing your images does help the website improve the rating. SEO has a simple format:
- Instead of random numbers or alphabets, name your image according to what it displays.
- ALT tags are impactful, and they do help improve the Google rating of your website. Focus on adding a particular product’s model or serial number in ALT tags. Avoid keyword stuffing to enhance quality.
- The file size images should be optimized using an image compressor, so your websites don’t take a lot of time to load.
- Adding a sitemap for images and videos is incredibly important as it features your product among others on search engines.
9. Add Alternating Views
If you expect a user to buy your products, consider giving them a full view of what you have in store. 360-degree imagery is something that not everyone offers. However, people who have it can use it to rise above their competitors.
Websites owners who provide a better shopping experience with 360 degree product images can:
- Increase conversion rate by 27%
- Increase sales by 14%
- Improve shopping experience by 17%
So, giving a 360-degree view of your products might cost some extra money, but it definitely helps you gain extra attention.
As you see, everything has a transparent background which makes the product more prominent so users can focus better on what to expect.
Conclusion
Images are a great way to make your website look more attractive. With the right images that complement the website, you can create high-quality, engaging content that increases conversions and helps make a decent profit. Good Luck!
