The art of continual improvement, in business and life.

The Story

Kaizen is a Japanese word meaning “continual improvement,” and it is no coincidence that Samantha Irwin’s coaching business uses the word as a premise for their strategy. Kaizen is Samantha’s brainchild: a consulting business that helps small to medium-sized companies with strategic planning and execution. However, Samantha wasn’t always a small business consultant. And that is where the art of kaizen comes into play.

Samantha started as a middle school teacher. Even during her 13-year tenure as an educator, she loved having her hands in one business venture or another. Then, Samantha decided to shift her career and purchased a historic hotel in small-town America. The hotel was built in 1907 and was a real “fixer-upper’.’  It was during this endeavor where she learned to grow a business, retain clients, and create a thriving market.


In the interest of continual improvement, Samantha shifted gears once again after the big purchase. She sold the renovated hotel and created Kaizen Zone, playing on the specific skills of her diverse experience. Using her experience as an educator, along with experience scaling a business and recruiting a team, Samantha was well equipped to be a consultant for those who were looking to grow their business, as well.

The Obstacle

The obstacle in this roller coaster ride of developing a new consulting company? Launching a website and consistent branding for an entirely new business entity. Samantha had a rough idea of what she wanted for the Kaizen Zone website but soon learned that she would need a solid foundation of brand voice and aesthetic appeal in order to get this new company up and running.

She was not a teacher any longer, nor was she in the hotel business where corporate pricing was a viable solution. She needed to find a web designer and branding expert that served the solopreneur. When Samantha found Dynamic Designs Solutions with a quick Google search, she found a company that caters to entrepreneurs like herself. Just like that, she had a solution to assist her in the growth of her newest, (and truest,) endeavor. 

The Solution

Together, Samantha and Dynamic Design Solutions were able to redesign the website for Kaizen Zone in a way that was authentic to this growing brand. Along with this, we were able to create branding materials that reflected the tone and attitude of a company that prioritizes growth and strategy with a hint of playfulness for small and medium-sized businesses. Canva designs and workshop flyers were an additional asset that helped get Kaizen Zone’s style solidified and prepared to reach her market.

“It’s like a haircut,” Samantha says in regards to creating a new branding strategy, “You need to update it and maintain it so it is relevant for the times.” And this is the entire premise of kaizen – encouraging continual improvement not only in your business story but your life story, as well. 

The Results

The updated Kaizen Zone website successfully represents the brand that Samantha has spent years creating by aligning experience and passion. The design improvements have also brought the right type of people to her site: fellow small business owners looking for growth strategies while keeping their mission front and center.

“Business is fun,” Samantha says, “It does not have to be dry. Growth and employee engagement can be fun, too. People who work with Kaizen Zone or come to my website will realize that…. Continual improvement of your business is a fun process.”

You can learn more about Kaizen Zone and Samantha’s coaching practices on her YouTube channel. If you are interested in connecting with Dynamic Design Solutions to help you improve your website or branding materials, reach out. Together, we can make your design dreams a reality. 

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Read Our Reviews

Dynamic Designs NW, LLC is rated 5 out of 5.0 stars based on 10 review(s).

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Stacie was so patient working with me and my schedule and many distractions. Her expertise and personality eased me through the challenges of creating an effective website. I have never been busier and the website has definitely driven more business to my shop!

- Mike Nagle

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Stacie and her team built us the website of our dreams! They fully understood and helped refine our marketing goals, and creatively translated that into a professional website that meets all our needs and then some. Would highly recommend their services to everyone.

- Kiara

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We went through Dynamic Designs NW for our business logo. They had fast responses, professional, and followed through with everything they promised. We highly recommend them.

- LJ Perez

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I hired Dynamic Designs to create a branding package for my business. Their team made the process easy and fun. They're always quick to communicate and guided me through the design process. I love my logo and brand design. Highly recommend!

- Carmen Olivo

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Very professional service throughout the entire project. Highly recommend Dynamic Designs!!

- Choncy Jones

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For anyone with a small business trying to grow their email list, I would recommend Stacie! We started out without any knowledge of how to increase our fanbase. Stacie helped us grow our list to over 400 subscribers using Facebook ads! She is super smart and has a great team that she works with. I am so grateful that I found her and I would recommend her services.

- Jo Alexis

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Stacie was very creative and a patient person to work with which I feel is so important to have when working on a very detailed project/website.

- Abbi Rafinski

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I spent a lot of money trying to work with other web designers. I know I was asking a lot of them. I shared my crazy business plan and vision with them, and all I got in return was a spot on their permanent back burner. It was like flashback to high school and feelings of getting benched to make room for the 'real stars.' Then I met Stacie. She met with me in person, listened to all my crazy ideas, put those crazy ideas into action (so I could see them), and exercised a lot of patience when we had to toss a draft and start again. Now, over a year later, my business is not only up and running...it's rocking (bling, bling)! And Stacie is on the short list of people who helped me make that happen. I can't count how many times my customers smile when we meet and say, 'I love your website...it's so original.'

- Jake Wasson

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Loved working with Stacie! She communicates well and response very quickly, seemingly always ready to assist. She has wonderfully creative ideas and a great eye for design, I’m looking for ways that I can continue to work with her. Highly recommend

- Samantha Irwin

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I love working with Stacie! She is charming and a whiz a website building. I feel confident that she can tackle whatever changes I want to make and she makes it all look easy. I've also really enjoyed her network of professionals that she both works with and referred me to. I would recommend her.

- Jo Alexis Bronstein Mishaga