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In a world with too many choices, branding is key to making your company stand out from the rest of the pack. But let’s say that you already have branding in place, and it just doesn’t seem to be doing as much as it could. How can you breathe new life into your brand and make it perform over and above your expectations?

That’s exactly what we’re here to discuss today!

There’s never been a better time to get involved in good branding, and the main reason for that is the sheer number of resources available to company owners and branding experts.

Among the hundreds of possibilities, we’ve picked fifteen must-have business design tools and resources to help you fulfill your branding dreams.

 

For Sleek, Stylish Logos

  • There are a lot of places you could go for built-from-the-ground-up design, and LogoDesign.net is a strong contender for the favorite. The site offers a quick turnaround, with the possibility to create the perfect logo for your brand in just two minutes — for free. If you need a little assistance, take a look at the custom design portfolio on site.
  • Are you determined to create your logo all on your own, starting with your hand-drawn idea? Then we would definitely suggest Inkscape, which is a vector illustration software. It’s free, it’s easy to use, and it’s effective.

 

For Awesome Layouts And Templates

  • If you’re new to the world of branding, you may not even be clear on how many different arenas there are where you can make branding work for you. And even if you know which different areas deserve your attention, how can you keep the appropriate sizing straight? Piktochart is a popular choice for layouts and templates for everything from social media posts to infographics. There are both free and paid features, as well as tutorials and demos that make it easy to use.

 

For Effective Color Choice

Are you trying to put together a good color scheme for your updated brand? Here are some of the best tools available to help you make the right choice.

  • Colordot helps you to get a visual on how your palettes will look together. It’s free, fun, and simple.
  • Coolors is a drag and drop function that lets you extrapolate colors from a chosen image, allowing you to find colors that work well together in the most organic way possible.
  • Material Design is a great way to ensure that your color choices are user-friendly, measuring the accessibility and legibility of text against your chosen colors.
  • Paletton is a highly popular color scheme designer, helping you to bring together colors that play well with each other and give your branding the pop you need.

 

For The Best Font Families

  • Open Foundry offers an easy to use interface and a wide variety of font options, as well as giving you the chance to experiment with kerning, sizing, and spacing.
  • For free, open-sourced, curated fonts, look no further than The League Of Moveable Type.
  • Font designers do awesome work, but there are so many free resources that sometimes it almost devalues what they do. If you want to give something back, look to the Lost Type Co-Op. Rather than using a set price for a font, you can choose to pay what you think it’s worth, and the money goes back to the designer of the font.

 

For Graphic Bases

If you need some awesome images to build on as branded content, these are the resources you should turn to.

  • Unsplash offers a wide range of beautiful graphics and photos, absolutely free.
  • Stocksnap bills itself as the number one resource for free stock photos.
  • If you need more variety in image types, Shutterstock has one of the largest range of vectors, illustrations, photos, and even videos and music, all royalty free, for a low price point.

 

For Brand-Centered Websites

Is it time to make your website reflect your incredible new branding? Then it’s time to put these resources and tools to work for you.

  • ThemeForest is a simple to use website theme platform that offers walkthroughs and guides to every aspect of your site, with both free and paid versions.
  • WordPress is a highly popular platform, which offers some of the highest customizability. Even the free version is well worth a look, while you can add features and plugins for a low monthly cost.

One thing to note is that these design resources range from free to paid options, with varying levels of ease of use. We’ve noted some of the available options on the individual resource, and also included what each resource is best used for. But it’s worthwhile to remember that many of these resources are very versatile, and can be used for more than one aspect of branding.

It really just depends on what tool you want to use, and how comfortable you are with using it. And you can, of course, combine as many of them as you would like!

 

Give Your Brand New Life — Steps To Take

Each of these areas is definitely worth your time to address. But you may want to do all of them in order to really max out your brand’s appeal.

  • Give your logo a facelift. Your logo is probably the primary graphic that your customers become acquainted with. They’ll associate it heavily with everything they know about your company. So make sure that the style is not antiquated, that it fits the personality of your brand, and that it’s easy to reproduce and remember.
  • Modernize your color choices. Many brands have different variations on color palettes, while making sure that their logos and other graphics show well in grayscale and in limited colors. Others use unique color palettes depending on the season, occasion, or product line. These are all solid decisions to consider. Since color enhances and influences how we feel about a graphic and a brand, updating your color palettes could be a good way to maximize customer response.
  • Upgrade your image quality. Regardless of the images you choose, they should always be optimized for quality and sized appropriately. It also helps if you use images that are unique and easy to identify as fitting your brand.
  • Fine-tune your fonts. Fonts come and go in popularity, and to a large extent they’re a matter of taste. But it’s vital that you make sure your typefaces are clearly legible and easy to read.
  • Refine and re-align your content. From graphics to videos to articles and beyond, content is king in terms of dedicated branding. Take the time to analyze your existing content, making certain that it fits your brand’s personality.
  • Try a social media campaign. Branding is only effective if it’s visible to the viewer, so make sure your new branding techniques don’t get lost in the shuffle. More and more consumers are relying on social media to help them learn about brands of interest, as well as assisting them to communicate with their favorite companies. So using social media to advertise your brand is one of the top ways to actually reach potential customers.
  • Revamp your website. Your website is the home base of your brand, and as such, it should be frequently updated. Make sure to revise content, including graphics, to reflect any changes to your brand as a whole, such as updated logos and color palettes.

Remember, branding is not a “one and done” solution — it takes several steps to put effective branding into place. And even if you’re at a good position with your brand, there’s always the future to think about!

With these tools, you can keep on top of your branding journey, and make sure that your branding continues to live up to its potential.

 

Author Bio
Alice Scott is a passionate writer and blogger who specializes in topics related to digital branding, blogging, and online business. She loves having Churros with her cat Chubby and morning walks. 

Read Our Reviews

Dynamic Designs NW, LLC is rated 5 out of 5.0 stars based on 6 review(s).

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- Kody

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For anyone with a small business trying to grow their email list, I would recommend Stacie! We started out without any knowledge of how to increase our fanbase. Stacie helped us grow our list to over 400 subscribers using Facebook ads! She is super smart and has a great team that she works with. I am so grateful that I found her and I would recommend her services.

- Jo Alexis

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Stacie was very creative and a patient person to work with which I feel is so important to have when working on a very detailed project/website.

- Abbi Rafinski

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I spent a lot of money trying to work with other web designers. I know I was asking a lot of them. I shared my crazy business plan and vision with them, and all I got in return was a spot on their permanent back burner. It was like flashback to high school and feelings of getting benched to make room for the 'real stars.' Then I met Stacie. She met with me in person, listened to all my crazy ideas, put those crazy ideas into action (so I could see them), and exercised a lot of patience when we had to toss a draft and start again. Now, over a year later, my business is not only up and running...it's rocking (bling, bling)! And Stacie is on the short list of people who helped me make that happen. I can't count how many times my customers smile when we meet and say, 'I love your website...it's so original.'

- Jake Wasson

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Loved working with Stacie! She communicates well and response very quickly, seemingly always ready to assist. She has wonderfully creative ideas and a great eye for design, I’m looking for ways that I can continue to work with her. Highly recommend

- Samantha Irwin

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I love working with Stacie! She is charming and a whiz a website building. I feel confident that she can tackle whatever changes I want to make and she makes it all look easy. I've also really enjoyed her network of professionals that she both works with and referred me to. I would recommend her.

- Jo Alexis Bronstein Mishaga

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